The National Youth Strategy for England has been shaped by the voices of over 14,000 young people. #iWill Ambassadors played a vital role as Youth Collaborators — helping to design engagement, co-facilitate sessions and analyse findings — ensuring young people’s experiences directly informed Youth Matters, the Government’s National Youth Strategy.

What matters now is what happens next. Seen & Heard events will take place across England, bringing young people together with DCMS and local leaders to turn national commitments into local action. These sessions are about shaping what Youth Matters looks like where you live — identifying practical next steps that strengthen youth leadership, trusted adults and meaningful opportunities in your community.