About the #iwill campaign
What is the #iwill Campaign?
Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to change society and the environment for the better today. Yet society often fails to listen to young people’s views or recognise their ability to make a positive difference. This is particularly the case for young people from low-income communities.
All young people should be supported and empowered to be active citizens. That’s why the #iwill campaign, supported by over 1,000 organisations from across the UK, aims to make participation in social action – such as volunteering, fundraising, mentoring and campaigning – the norm for young people aged 10 to 20.
#iwill Campaign Impact
The Growth of a Movement
When the campaign launched in late 2013, with 50 partners and 50 young people, we never imagined #iwill would bring together the depth, diversity and scale of partnerships. From primary schools and a Clinical Commissioning Group in Barrow-in-Furness to FTSE companies and Government departments, the #iwill movement has gone from strength to strength over the last few years.
300 young #iwill Ambassadors across the UK
Over £70m invested into youth social action through the #iwill Fund
5 Steering Groups in the education, health, environment, youth sectors and on evidence and data.
More schools say youth social action is part of their culture and practice
Youth social action embedded into long-term plans of Ofsted, NHS England and Defra
Significant growth in body of evidence on the double benefit of youth social action
Over 10k young people have shared their perspectives on youth social action through the national youth social action survey
#iwill Campaign Strategy
#iwill partners are working together to deliver a cross-sector campaign strategy that will transform the role and perception of young people in society.
The campaign strategy is driven by the 5 #iwill Steering Groups, consisting of representatives from organisations across the education, health and social care, environment, youth and research sectors.
Governance and Funding
Step Up To Serve and its #iwill campaign is led by HRH The Prince of Wales and governed by an independent board comprising leaders from across UK society. There is also annual support from an Advisory Council. We have young people who sit across our Board of Trustees as well as any steering groups and advisory groups that we coordinate.