- Inspire youth social action by encouraging young people to connect with, enjoy, and care for wild places.
- Work with partners to help 100,000 young people over the next 4 years achieve their John Muir Award, engaging in practical conservation activities that make a difference to wild places in their own community and further afield.
- Continue to promote and highlight the positive impact environmental action has on individuals and communities.
- Celebrate and affirm the potential and the importance of youth social action in caring for the natural environment.
