Google will support the campaign by:

  • Hosting and facilitating a strategy workshop for the campaign team and partners
  • Retaining a presence on the communications working group with a remit for insights into digital technology
  • Supporting an #iwill application to the Google non-profit programme and the set up of subsequent ad words campaigns
  • Helping to gain insights into behaviour of key #iwill audiences through user surveys
  • Supporting the development of strategy for creating, curating and sharing campaign-related content