Embed Social Action

Empowering More Young People to Play their Part

In order to drive a long-term shift in the role and perception of young people in society, it is crucial that organisations make youth social action a key part of their culture and practice.

The information and resources within this section will support your organisation to meaningfully support and empower young people to make a positive difference.


In this section you can find a range of materials to help you and your organisation support the #iwill campaign. Resources include ‘How To’ guides, factsheets, brand guidelines and logos, and video explainers. If you have suggestions for any new resources that would help you to better support the campaign, please let us know by e-mailing iwill@volunteeringmatters.org.uk.

See all resources

Case Studies

Young people can make a positive difference to a range of issues at a local and national level. In this section you can find inspiration from #iwill partner organisations across all sectors on how they’re embedding youth social action and supporting young people to make a difference.


Since the launch of the campaign in 2013, we’ve gathered more evidence on the benefits of youth social action, what great youth social action looks like, and how organisations and young people can get involved. In this section you can find data and case studies, including results from the annual National Youth Social Action survey. 


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