The National Youth Social Action survey was established in 2014 to measure the extent to which 10-20 year olds are taking part in social action in the UK. The survey, commissioned by DCMS and conducted by Ipsos Mori on behalf of the #iwill campaign, asks over 2,000 young people across the UK each year to share how and why they get involved in social action if they do, or reasons for not taking part if they don’t.
For the purposes of the survey, we say that young people have taken part in ‘meaningful social action’ if they have:
- Been involved in social action in the past 12 months.
- Participated in social action at least every few months or taken part in a one-off activity lasting more than a day in the last 12 months.
- Recognised a benefit to themselves and others and/or the environment because of their social action.