King Charles III Coronation

4 May 2023

The #iwill Movement send our thanks to His Majesty King Charles III on this momentous occasion.

His Majesty the King has always been a huge advocate of empowering and supporting youth social action. King Charles was pivotal in founding the #iwill Movement. Here we look back at our history and the key role that His Majesty the King played.

Our history

  • In 2012, Prime Minister David Cameron asked Dame Julia Cleverdon and Amanda Jordan OBE to review how to increase the quality and quantity of youth social action.
  • After a wide-ranging consultation their report highlighted the barriers to youth social action and produced a set of recommendations.
  • The review concluded that an initiative uniting organisations and the public should be set up to increase opportunities for young people. This initiative is the #iwill Movement.
  • #iwill was officially launched in November 2013, coordinated by the charity Step Up to Serve, across the UK, and was a patronage of King Charles III.
“Step Up to Serve, which I founded back in 2013, has been working to bring together businesses, charities, schools, hospitals and people from all walks of life. To create opportunities for young people to volunteer and to help members of their community.”
  • It’s founding purpose was to increase participation in social action, for example, volunteering, campaigning or fundraising, by young people aged 10–25.
  • This was to showcase the Power of Youth and to encourage other to better involve young people in decision making.
  • The #iwill Movement was founded by King Charles III, Dame Julia Cleverdon DCVO, CBE and Amanda Jordan OBE, and benefitted from cross-party support by David Cameron, Nick Clegg and Ed Miliband. It was also referenced in the pre-election manifestos of both Conservative and Labour parties in the run up to the 2015 general election.
  • The #iwill Movement is driven by young people, with wide ranging impact being achieved through hundreds of partner organisations, many of whom have integrated  social action initiatives into their day to day work by committing to the Power of Youth Charter, and others who co-finance social action activity in conjunction with the #iwill fund, coordinated by the National Lottery Community Fund.
  • Young people, and adult supporters, can join the movement at any time. Additionally, 60 young people are recruited each year to become #iwill ambassadors- shaping and leading change in their own lives, communities and wider society – driving the Movement.

If you’re not already a member of our Movement take a look how you can support us. Whatever your age and experience, you can be part of #iwill. 

Sign up to our newsletter

Keep up-to-date with the latest news and progress.