Dame Julia Cleverdon DCVO CBE, Co founder of the #iwill campaign and Vice President of Business in the Community said:
The Character Awards announced today by the DfE will give a much needed opportunity to celebrate the brilliant work schools and colleges are doing to develop character education, spread best practice and showcase innovation and impact. Parents, teachers and employers know that developing character and building self esteem underpins young people’s success and happiness in their life, work and contribution to society.
As co-founder of the #iwill campaign, a movement of over 1000 cross-sector partners across the UK, we know that taking part in social action builds young people’s confidence, empathy, resilience, voice and values. We hope the Character Awards will highlight how many more young people, particularly from low-income backgrounds, are building character through making a positive difference to their communities.