Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to change society and environment for the better today. We must support and empower them to be active citizens, both now and in the future.
The #iwill campaign wants to make participation in social action the norm for young people under 20. Currently 4 in 10 young people participate in meaningful social action. Those from less affluent communities are much less likely to take part than their wealthier peers.
To achieve this, the #iwill campaign communicates with, connects and challenges organisations across the UK so that they embed support for youth social action into their culture and practice.