About Us
Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to change society and environment for the better today. We must support and empower them to be active citizens, both now and in the future.
The #iwill campaign wants to make participation in social action the norm for young people under 20. Currently 4 in 10 young people participate in meaningful social action. Those from less affluent communities are much less likely to take part than their wealthier peers.
To achieve this, the #iwill campaign communicates with, connects and challenges organisations across the UK so that they embed support for youth social action into their culture and practice.
Meet the Team
Step Up To Serve was established in 2013 to coordinate the #iwill campaign. It is run by a small dynamic team of dedicated and experienced staff, supported by secondees from partner organisations. Contact details for each member of the team can be found below on each members page. Details of our governance and funding can be seen here.
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