About Us

Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to change society and environment for the better today. We must support and empower them to be active citizens, both now and in the future.

The #iwill campaign wants to make participation in social action the norm for young people under 20. Currently 4 in 10 young people participate in meaningful social action. Those from less affluent communities are much less likely to take part than their wealthier peers.

To achieve this, the #iwill campaign communicates with, connects and challenges organisations across the UK so that they embed support for youth social action into their culture and practice.

Youth Social Action

Youth social action refers to activities that young people do to make a positive difference to others or the environment.

There are lots of ways in which young people can take practical action to make a positive difference. It can take place in a range of contexts and can mean formal or informal activities. These include volunteering, fundraising, campaigning or supporting peers.

Young people don’t have to try and save the world on their own. Taking small positive actions to improve your home, school or local community can all make a big difference.

#iwill Campaign

#iwill Fund

The #iwill Fund is an England wide joint investment that brings together £40 million in funding from the Department for Digital, Culture, Media and Sport and The National Lottery Community Fund, creating a central investment pot.

It launched in November 2016 to support the #iwill campaign’s goals in England, aiming to make social action part of life for as many 10 to 20 year-olds as possible.

The #iwill Fund is managed by the National Lottery Community Fund.