About Us

#iwill is a UK-wide movement helping more young people make a difference in their communities through social action. This includes activities like campaigning, fundraising, volunteering, befriending or mentoring. When young people take part in social action, everyone benefits. Young people benefit because they build their skills, confidence and wellbeing. Communities do too, because they are healthier, more cohesive and more integrated.  

The #iwill movement is a collaboration of over 1000 organisations and 700 young #iwill Ambassadors & Champions from across the UK. They are united by a shared belief that all children and young people should be supported and empowered to make a positive difference on the issues that affect their lives, their communities, and broader society. 

The #iwill movement is building a society that understands and champions the power of youth, where all young people are equipped and enabled to shape and lead change in their own lives and communities.

Youth Social Action

Youth social action refers to activities that young people do to make a positive difference to others or the environment.

There are lots of ways in which young people can take practical action to make a positive difference. It can take place in a range of contexts and can mean formal or informal activities. These include volunteering, fundraising, campaigning or supporting peers.

Young people don’t have to try and save the world on their own. Taking small positive actions to improve your home, school or local community can all make a big difference.

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#iwill Movement

We believe that youth social action, that is genuinely created by young people on the things that matter to them is central to strengthening communities, changing systems and addressing inequalities

Too often society fails to listen to young people’s views and recognize their ability to make a positive difference. That’s particularly the case for young people from low-income backgrounds and marginalised communities. That’s why the #iwill movement aims to make participation in social action the norm for young people aged 10 to 25.

We will grow the #iwill movement’s impact by providing a platform for our ambassadors and champions to share their stories and experiences, ensuring that every young person can see their role in the movement and are inspired to take their first steps in social action. Furthermore, we will support more organisations to embrace and embed youth social action, helping them share their power with young people and make the Power of Youth Charter a lived experience.

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#iwill Fund

The #iwill Fund is an England wide joint investment that brings together £40 million in funding from the Department for Digital, Culture, Media and Sport and The National Lottery Community Fund, creating a central investment pot.

It launched in November 2016 to support the #iwill campaign’s goals in England, aiming to make social action part of life for as many 10 to 20 year-olds as possible.

The #iwill Fund is managed by the National Lottery Community Fund.

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How Does It Work?

The four investment drivers that underpin the #iwill Fund are:

Creating high quality opportunities that connect young people authentically to causes they can address

Engaging the younger age group to build a habit, with a focus on primary school age

A continued focus on reaching young people from less socio-economically affluent communities 

Prioritise sustainable solutions that can be scaled cost effectively by embedding social action opportunities where young people  are and connecting young people to solve key challenges across society

Meet the Team

This section is currently being updated.

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