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The Key

The Key

The Key exists to inspire belief in young people. We want to create a world where young people believe in their ideas and take responsibility for living them. Our mission is to help young people realise their potential by discovering what they are capable of and helping them to generate the drive and determination to do something meaningful with it.

We pledge to:

  • Inspire 3,000 young people from the North East of England to think, plan, do and review their very own youth-led social action projects by 2020.
  • Enable 3,000 young people to explore social action on their own terms, build important personal and social skills and improve their emotional well-being.
  • Provide 310 youth and community organisations from the North East with The Key Framework to engage and motivate young people in their area to participate in social action.
  • We will encompass the 6 #iwill principles of quality social action to ensure our engagement is meaningful and impactful to young people across the North East.

We’ve just pledged to the #iwill campaign recently – watch this space for updates on our progress


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 700 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”