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PSHE Association

PSHE Association

  • We will encourage our national network of PSHE practitioners and schools to get their pupils involved the #iwill campaign and youth social action using our website, newsletters and social media.
  • We will celebrate the links between such social action and the skills, knowledge and attributes young people gain through PSHE education – including development of character and improved work and life skills
  • We will continue to highlight positive developments in the #iwill campaign, including best practice examples of schools and young people getting involved. This will help encourage others of the benefits of social action as well.

As the national body for personal, social, health and economic (PSHE) education we are passionate about preparing children and young people to meet life’s challenges and make the most of life’s opportunities, as well as supporting them to make a positive contribution to society.

This is particularly important in these complex and uncertain times and we believe there is great value in the type of social action and participation the #iwill campaign is looking to ignite.

In our experience the vast majority of young people are keen to make a positive difference to their societies and communities and this campaign provides an ideal outlet through which they can do so effectively. It is also a natural fit with PSHE education. The fundamental skills, knowledge and attributes PSHE education develops can support young people to get involved in social action, helping them develop character, confidence and appreciation of the importance of community.

We are delighted to encourage our national network of schools, teachers and other practitioners to get their young people involved. We also look forward to supporting the campaign as it develops and celebrating its successes in the years ahead.


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 600 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”