Make a pledge today Newsletter Sign Up


We pledge to:

  • Support the #iwill campaign and raise the profile of youth social action by specifically targeting young people through our recruitment and advertising, starting with a national campaign in October 2017
  • Welcome young volunteers to our organisation and provide a range of meaningful social action opportunities across our retail shops, through our fundraising and other activities
  • Through our education outreach activity including our ‘Pet Protectors’ programme, we will continue to engage young people in learning about pet welfare needs and provide them with the guidance and opportunity to take positive social action in their own communities
  • Ensure young volunteers are equipped with the training and support they need to achieve the double benefit from volunteering with us and get the best out of their experience with us
  • Champion the important role of volunteering as a route to developing employability skills and opening up access to work. As well as training, our volunteers have the opportunity to gain nationally recognised qualifications through volunteering with us and all volunteers will be provided with a reference to support their job hunting
  • Upskill our retail teams around attracting, supporting and developing young volunteers and strive to continuously improve our volunteer opportunities to maximise the double benefit to young people and the communities we serve

We’ve just pledged to the #iwill campaign in September 2017 – watch this space for updates on our progress.


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 700 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”