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Media Trust

Media Trust

  • Media Trust and Kantar, the data investment division of WPP, will collaborate to produce a piece of research that examines the coverage and dialogue around social action in the media during the course of the ‘Step Up To Serve campaign.
  • The research will provide a baseline study that contributes to measuring cultural attitudes towards social action. The partners will publicise key points in the campaign, to include the initial, interim and final findings between launch and 2020.

We’ve just pledged to the #iwill campaign recently – watch this space for updates on our progress


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 700 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”