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Media Trust

Media Trust

  • Media Trust and Kantar, the data investment division of WPP, will collaborate to produce a piece of research that examines the coverage and dialogue around social action in the media during the course of the ‘Step Up To Serve campaign.
  • The research will provide a baseline study that contributes to measuring cultural attitudes towards social action. The partners will publicise key points in the campaign, to include the initial, interim and final findings between launch and 2020.
Media Trust and the WPP companies; Precise, Kantar Media and TNS BMRB, have collaborated to produce a piece of research that examines the coverage and dialogue about youth social action in the media. This is being achieved through media monitoring, interviews with key media, TGI surveys and case studies.
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Quote from Maddie Dinwoodie, Senior Head of Projects and Impact
"At Media Trust, our focus is on amplifying the voices of charities, communities and young people. Through the power of the media we change the lives of young people and the communities they live in through training, mentoring and connecting them with volunteer media professionals and media platforms"