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East Midlands Ambulance Service (EMAS)

East Midlands Ambulance Service (EMAS)

We will help create more opportunities for youth social action, we will celebrate best practice examples and help to inspire and recognise youth social action role models in our workforce.

EMAS #iwill

  • Recognise and value the skills developed through social action by including it as part of our recruitment processes.
  • Encourage social action through the Apprentices workplace induction.
  • We will provide a range of volunteering activities for new apprentices to help their integration into the business and enable them to meet and get to know other colleagues.
  • Inform work experience placements of social activities to help their understanding of the business and enable them to meet and get to know EMAS services and colleagues.
  • Encourage EMAS employees to support youth social action by coaching and mentoring young people.
  • Use volunteering as a recognised route for personal development to build business and leadership capability and make a positive impact in communities encouraging colleagues to get involved.

Here at East Midlands Ambulance Service (EMAS), we encourage young people to talk about social action within their interviews as we recognise the transferrable skills this can bring to our organisation. We have talked to other organisations such as schools, colleges, and other health community partners about #iwill to let them know that we have signed the pledge and the benefits this brings to EMAS.

We talk to our apprentices and work experience students from schools and colleges about social action and the benefits this brings to them now, and in the future, as well as discussing it at Careers events and school visits.


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 350 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”