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#iwill4nature

Growing environmental youth social action during the Year of Green Action

#iwill4nature poster - logos

We know that young people have the potential to make a huge difference to improving the environment through social action – or green action – whilst also developing valuable skills, experience and increased wellbeing.

Examples of green action include taking part in environmental volunteering such as litter picking or planting pollinator-friendly flowers, fundraising for to maintain or enhance green spaces or campaigning for the zero plastic waste agenda.

Department for Environment, Food and Rural Affairs (Defra) has pledged to the #iwill campaign, which aims to make social action a part of life for 10 to 20 year olds across the UK. The #iwill campaign, launched by HRH The Prince of Wales in 2013 with cross-party support, will focus on growing environmental youth social action with the #iwill4nature.

Read more about why it is important to put young people front and centre of the Year of Green Action

The #iwill campaign’s effort will form a core component of the Government’s 2019 Year of Green Action, which will draw together local and national initiatives to support current momentum and interest for the environment, demonstrate the power of progress through collective action, and inspire and challenge #iwill campaign partners – new and old – to take action.

Read more about the Year of Green Action

Our aim for 2019 is for more organisations to better understand the vital role that young people can (and already do) play in supporting the environment and subsequently open opportunities to embed quality youth social action into their vision and work.

Read more about the Environment Steering Group leading #iwill4nature

This aim aligns with the intent of the Government’s 25 Year Environment Plan to help children and young people from all backgrounds to engage with nature and improve the environment. Read the plan here.

“We will make 2019 a year of action for the environment, putting children and young people at its heart… [to] provide a focal point for organisations that run environmental projects, and will encourage wider participation.” – 25 Year Environment Plan, January 2018

Are you interested in joining our movement?

1. Join the #iwill campaign by making a pledge (here) and join over 900 other partners.
2. Create new, good quality opportunities for young people.
3. Find ways to involve young people in the leadership of your organisation or work.
4. Provide and share case studies of enabling environmental youth social action and use the #iwill4nature hashtag when you do.

Read our campaign narrative here.

Below is just a selection of organisations that have already pledged to focus on environment youth social action:

Action For Conservation
Canal and River Trust
Global Action Plan
Groundwork UK
Pears Foundation
Royal Botanical Gardens
The Wildlife Trusts
Woodland Trust
WWF
WWF
WWF