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Governance and Funding

Governed by an independent board

Step Up To Serve and its #iwill campaign is led by HRH, The Prince of Wales and governed by an independent board comprising leaders from across UK society. There is also annual support from an Advisory Council.

Board of Trustees

Our funders

Step Up To Serve is fortunate to be funded through a blend of businesses, philanthropists, trusts & foundations and Central Government.

Currently our core funding comes from the below funders. For anything relating to the #iwill Fund, please see details here.

The Department for Digital, Culture, Media and Sport – The government department supporting the Prime Minister, covering Arts, Culture, the Creative Industries, Sport, Tourism, Heritage, Gambling, boosted by responsibility for civil society, charities, volunteering and innovative financing to create an inclusive economy.
Pears Foundation – Supporting unrestricted core costs and specifically the health and social care strand of work for the #iwill campaign.

PWCF – Providing essential unrestricted funding in order to supporting core operational costs of Step Up To Serve.

Spirit of 2012 – Funding to support the evidence and strategy of the #iwill campaign.

Comic Relief – Funding to support the education strand of work for the #iwill campaign.

Ormiston Trust – Funding core costs at Step Up To Serve as part of their #iwillFund grant agreement.

We are also lucky to be supported by Business Pioneers who make vital contributions, either financially, or in-kind. These include National Grid, EDF Energy, Heathrow, Linklaters, PwC, O2, CBI, Business in the Community, CIPD and Chime.

In addition we have had support form the Civil Service and Defra with secondments and receive separate backing for specific projects such as our work with #iwill Ambassadors supported by the Jubilee Centre for Character and Virtues at Birmingham University and the Horizon online mapping tool which is funded by Zing and Centrica British Gas.

We would like to thank all our donors for their continued commitment to our work as we strive to enable ALL young people to take part in social action.

“One of the ambitions of the London 2012 Olympic and Paralympic Games was to use the power of the Games to inspire the next generation. Whilst the fantastic performance of TeamGB and ParalympicsGB certainly inspired us in sport, the London 2012 Games was about more than just sport. The Games Makers became one of the iconic symbols of London 2012, exemplifying the very best of what people up and down the country do when they volunteer in their communities. I hope they will have played a role in encouraging young people to think about how they can get engaged in their own communities and make a difference. It is for this reason that I am delighted to support the principles behind the campaign.”
Lord Coe, Prime Minister’s Olympic and Paralympic Legacy Ambassador and Former Chair of LOCOG