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Governance and Funding

Governed by an independent board

Step Up To Serve and its #iwill campaign is led by HRH, The Prince of Wales and governed by an independent board comprising leaders from across UK society. There is also annual support from an Advisory Council.

Board of Trustees

Our funders

Step Up To Serve is fortunate to be funded through a blend of businesses, philanthropists, trusts & foundations and Central Government.

Currently our core funding comes from:

Cabinet Office – The government department supporting the Prime Minister, the Cabinet and home to the Minister for Civil Society.
The Prince of Wales’ Charitable Foundation – A grant making body that supports a wide range of causes , the primary areas of interest being the built environment, responsible business and enterprise, young people and education, and global sustainability.
Pears Foundation – A major funder that supports positive identity and citizenship.
The Eranda Foundation – Set up by the Rothschild family this foundation champions education, healthcare and social welfare.
Zing – A funder supporting organisations whose outcomes are focussed on young people realising their potential.

We are also lucky to be supported by our fifteen generous Business Pioneers who make vital contributions, either financially, or in-kind. In addition we receive separate backing for specific projects such as our work around character development which is supported by the Jubilee Centre for Character and Virtues at Birmingham University.

We would like to thank all our donors for their continued commitment to our work as we strive to enable ALL young people to take part in social action.

“One of the ambitions of the London 2012 Olympic and Paralympic Games was to use the power of the Games to inspire the next generation. Whilst the fantastic performance of TeamGB and ParalympicsGB certainly inspired us in sport, the London 2012 Games was about more than just sport. The Games Makers became one of the iconic symbols of London 2012, exemplifying the very best of what people up and down the country do when they volunteer in their communities. I hope they will have played a role in encouraging young people to think about how they can get engaged in their own communities and make a difference. It is for this reason that I am delighted to support the principles behind the campaign.”
Lord Coe, Prime Minister’s Olympic and Paralympic Legacy Ambassador and Former Chair of LOCOG